Harrods

Shell Make Merry Harrods linked promotional game created and supplied by Don Marketing

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In the summer of 1984, Don Marketing devised a Make Merry” scratch card game linked to Harrods, with the idea that Shell would give away on their forecourts millions of Harrods food prizes. Before we disclosed the concept to Shell, we discussed initial arrangements with Harrods for the design of the card and the supply of Harrods food product prizes. The concept was enthusiastically accepted by Shell. We negotiated the purchase of over £2 million pounds worth of goods from Harrods on behalf of Shell, including 6 million mince pies and £10,000 Harrods Shopping Spree prizes. The promotion was launched in the last quarter of 1984 and featured in a Channel News TV report. read more

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