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Alfred Donovan

Introduction

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John Donovan, a co-founder of promotional games company Don Marketing: Photo taken in 2015.

By John Donovan

In 1979, the company I co-founded, *Don Marketing, created and supplied promotional games that were used to promote petrol sales on the forecourts of all major petrol brands in the UK, including Shell.

In June 1981, we moved into a  direct contractual relationship with Shell as a result of a presentation I made at Shell-Mex House in The Strand, the then London HQ of Shell UK Limited.

I put forward a proposal for Shell to launch a legal version of a promotional game called Make Money that Shell had abandoned in the 1960‘s out of concern that it was in breach of UK lottery laws. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 1: John Donovan, Shell’s nightmare

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The name of my Amazon Kindle book – “John Donovan, Shell’s nightmare” is not an ego-driven title dreamt up by me, but the headline of an article by an award-winning newspaper journalist, Christoph Giesen published across the EU in ten languages.

A broadsheet German daily newspaper, Süddeutsche Zeitung published a major article about me on 20 March 2012 under the headline “Konzernfeind No. 1.”

The article by Christoph Giesen told the story of my epic feud with the oil giant Royal Dutch Shell, a former client of the multinational company I co-founded, Don Marketing. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 5: Shell corporate espionage in the run-up to the Smart trial

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Titled Shell directors, the late Sir Peter Holmes, and Sir William Purves were also directors, major shareholders and the spymasters of Hakluyt & Company, a UK corporate espionage firm founded by former senior MI6 officers. Shell used Hakluyt to engage in cloak and dagger operations against its perceived enemies, including Greenpeace, as exposed in a Sunday Times front-page lead article “MI6 ‘firm’ spied on green groups.” It led to a follow-on inside page headlined “How agent Camus sunk Greenpeace oil protests”.  read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 7: A biased High Court Judge who resigned in controversial circumstances

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Regretfully, it became evident that the controversial Judge, the late Mr Justice Laddie (above) appointed to hear the case was not impartial. He strongly objected to our “high-profile campaign” against Shell and failed to disclose his connections with Shell.

Before the trial began Mr Justice Laddie notified my solicitors that he was a participant in the Shell SMART multi retail partner loyalty card scheme. The promotional concept that happened to be the subject of the litigation. I advised that this was not a problem. It was the only Shell connection that he declared. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 8: Peace treaty shattered by Shell

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The peace did not last for long. Shell offered information about me to a third party company that could only be construed as being damaging to my reputation. I served notice on Shell that this breach by Shell amounted to a repudiation of the agreement. Shell threatened to take related legal action, but tellingly, did not do so. Hostilities resumed with subsequent news coverage, including the above Sunday Times article.

In 2001, a third party company approached Shell to confirm that Shell would not object to the launch on the Internet of a paperless Make Money type game. My involvement as a consultant to the company was disclosed to Shell. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 10: Domain name battle with Shell resulting from the reserves scandal

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In a spectacular blunder, Shell neglected to register the top-level domain name for the newly merged company Royal Dutch Shell Plc. Shell lawyers discovered, no doubt to their shock and horror, that their most enduring critic had beaten them to the registration of royaldutchshellplc.com. Shell issued proceedings via the World Intellectual Property Organisation (WIPO) as reported by the Wall Street Journal (above) but in a spectacular public humiliation, Shell lost the case.

In 2004, a huge scandal engulfed the Royal Dutch Shell Group after it fraudulently overstated its claimed oil and gas reserves – the most important factor in determining the value of an oil company. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 15: Assisting third parties to challenge Shell

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It is a fact that our website has been used to publish public appeals on behalf of a number of parties, including the WWF and Friends of the Earth, who wanted to reach Shell shareholders, Shell employees, or the public. Information about the various public appeals can be found on a Wikipedia archive article from which the above extract is taken.

Royaldutchshellplc.com has been used to publish public appeals on behalf of a number of parties who wanted to reach Shell shareholders and/or Shell employees, or the public e.g. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 16: Our activities caught the attention of the news media

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The Sunday Telegraph published an article by Juliette Garside under the headline “Online revolutionaries“ containing a reference to the Donovans and their website.

The long-lasting hostility between Shell and the Donovan family has not escaped the attention of the news media and other interested parties, such as The One World Trust, an independent research organisation associated with the UK Houses of Parliament and the United Nations.

Some memorable articles have been published regarding our activities and our website. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Mirror Image of archival information relating to the Don Marketing / Shell litigation dating back over two decades

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Mirror Image from this webpage 

 

RICHARD WISEMAN, RETIRED ROYAL DUTCH SHELL PLC CHIEF ETHICS AND COMPLIANCE OFFICER. FORMERLY LEGAL DIRECTOR OF SHELL UK LIMITED. MR WISEMAN DEALT WITH THE JOHN DONOVAN/ DON MARKETING vs. SHELL LITIGATION ON BEHALF OF SHELL. 

THREATS AND INTIMIDATION BY SHELL DURING PERIOD WISEMAN IN CHARGE OF SHELL UK DEFENCE

A threatening letter from Shell U.K. Managing Director, David Varney (Copied to David Pirret – now a Vice President of Shell International Limited: 21 October 1994

Letter from Shell solicitors DJ Freeman (AKA Kendall Freeman) challenging John Donovan to substantiate allegations about “Shell UK and its lawyers” having “bombarded my company and my family with threats over the years (verbally and in writing.”  : 21 May 1998

Response letter from John Donovan substantiating the threats made by Shell and its employees/agents up to May 1998: 25 May 1998

Mark Moody-Stuart, Chairman and Managing Director, The “Shell” Transport and Trading Company, p.l.c. issues threat on behalf of Shell UK Ltd: 9 April 1998

1ST EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

Flawed Shell Make Money Game

Mackrell Turner letter to Royds solicitors acting for John Donovan/Don Marketing: 18 May 1994

2ND EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

Shell Funding Deed signed by Shell managing director David Varney (now Sir David Varney): 6 July 1995

3RD EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

High-level April 1998 correspondence with Shell involving Richard Wiseman (see letter from Jyoti Munsiff – 6 April 1998

Letter from John Donovan to Shell Chairman Mark Moody-Stuart:1 April 1998

Reply letter on behalf of Moody-Stuart from Jyoti Munsiff, Company Secretary, Shell Transport and Trading Company plc: 6 April 1998

Reply letter from Mark Moody-Stuart, Chairman and Managing Director, Shell Transport & Trading Co Plc: 6 April 1998

Reply letter from John Donovan to Mark Moody-Stuart: 14 April 1998

“Yet you are not prepared for the same information to be supplied, even on a confidential basis, to the people who actually own the company – your shareholders. Your decision to keep company members in the dark speaks absolute volumes. So much for the core principle of “openness”. When it comes to the crunch, covering-up a catalogue of misdeeds by Shell managers, despite incontrovertible evidence of flagrant breaches of the principles of honesty and integrity, apparently takes priority.”

Link to “Unloveable Shell, the goddess of oil” Guardian article mentioned in the correspondence (takes time to load but well worth the wait)

Extract from response letter sent to The Guardian by Mark Moody-Stuart

UNDERCOVER ACTIVITY AGAINST THE DONOVAN’S IN THE PERIOD WISEMAN IN CHARGE OF DEFENCE CASE

A number of sinister characters suddenly came on the scene in a short period of time, including an American gentleman who arrived from overseas and tracked down and interviewed our key witnesses, falsely claiming to be a journalist for The European newspaper. Another undercover agent under the name of Christopher Phillips had been caught red-handed illegally opening private mail at our offices. The homes of our solicitor, a key witness and our own home were all burglarised in the run up to the Smart Trial and related documents examined. Shell denied any association with the burglaries and the intimidation of our witnesses.

Copies of a selection of relevant self-explanatory correspondence published below.

Letter to John Donovan from Shell solicitors, DJ Freeman: 16 June 1998

John Donovan letter to Richard Wiseman: 23 June 1998

Richard Wiseman letter to John Donovan: 24 June 1998

Richard Wiseman letter to John Donovan: 1 July 1998

Letter to John Donovan from Shell solicitors DJ Freeman: 3 July 1998

If, nevertheless, the police wish to obtain any further information from my clients or from anyone involved in enquiries on their behalf, including Mr Phillips, then, as has been said on several previous occasions, the fullest of co-operation will be given.

Letter from Richard Wiseman to John Donovan: 9 July 1998

The activities of Mr Phillips have, of course, been admitted.

John Donovan letter to Office for Supervising of Solicitors: 10 July 1998

Letter to John Donovan from Shell solicitors DJ Freeman: 11 August 1998(confirms internal investigation by Shell)

Letter to John Donovan from Shell solicitors DJ Freeman: 26 October 1998 (Confirms an internal investigation by Shell)

AS A SEPARATE ARTICLE

DEFENDING THE COMPANY’S GOOD NAME AND REPUTATION: Richard Wiseman article in OPDirect Magazine: November 1998

FUEL FOR THOUGHT

DEFENDING THE COMPANY’S GOOD NAME AND REPUTATION

There has recently been some publicity surrounding a writ issued against Shell UK by Mr John Donovan, director of a company called Don Marketing, who claims that his company invented the SMART loyalty programme and that he or his company should be compensated for its use. Shell UK is strongly defending the claim, having carefully investigated and discussed it with Mr Donovan and his solicitors. Mr Donovan has been making a number of unpleasant allegations in public and in the press, and has been handing out leaflets to staff. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Don Marketing Website Archival Information

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Some Don Marketing Games from the 1980s

COPY OF INFORMATION PUBLISHED ON Don-Marketing.com and “Images File” webpage (with more images added in 2020)

An article published by Prospect Magazine in February 2007 authored by Derek Brower, senior correspondent of Petroleum Economist, provides an overall background to the disputes between Royal Dutch Shell and Alfred Donovan and his son, John.

Rise of the gripe site: How two men and a website humbled one of the oil industry giants

Picture of John Chambers and John Donovan

John Donovan (right) and John Chambers
at Don Marketing Hornchurch offices in 1984
 
For more photos see Don Marketing Photo File donmarketingphotofile.html

Don Marketing was founded by Alfred Donovan, Bob Donovan, John Donovan and their fondly remembered friend and business partner, chartered accountant, Don Redhead (deceased). Alfred, Bob and John are all retired from commercial activity. John Chambers was managing director during the most successful years of Don Marketing which, following a series of court actions with Shell, ceased trading some years ago. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Don Marketing Roll Call of Promotional Games

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Two decades before co-founding Don Marketing, John Donovan was in the petrol retailing business with his father Alfred Donovan operating a chain of petrol stations and garages in East London and Essex. Their main garage, known initially as East & Donovan and later as A & J Donovan, held  Standard-Triumph and Leyland light commercial franchises.

In 1967, Alfred and John Donovan founded Jackpot Promotions, which launched a Freeline Football petrol sales promotion at garages throughout the UK, including Fina, Cleveland, Amoco and independent petrol stations. The computer-printed football coupons – examples below – were printed by Thomas De La Rue. Each contained a different pre-paid entry on Zetters Pools.  

Freeline Football used Australian football teams in the summer season. 

In 1979, Alfred and John co-founded Don Marketing with Bob Donovan and Don Redhead and launched a modified Freeline Football promotion on “no purchase necessary” basis.

DON MARKETING PROMOTIONAL GAMES FROM 1979 ONWARDS.

(Left to right) Roger Sotherton (Managing Director), John Donovan (Chairman) and Ken Brown (Operations Director).

Some Don Marketing staff including Steven Donovan and Lisa, smiling.

DON MARKETING OCCUPIED THE ENTIRE TOP FLOOR OF CRITERION HOUSE IN CHELMSFORD. 

The Game pieces displayed below are not actual size.

GAMES FOR SHELL

SHELL MAKE MONEY GAME 1984 FOR SHELL UK

Don Marketing supplied the Make Money game on an international basis for Shell, including Shell Singapore – poster immediately below.

RELATED LINKS

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984

Shell Make Money full page advert: Evening Standard 21 February 1984

Shell is back making money: Incentive Marketing and Sales Promotion March 1984

London Evening Standard article “the old lady with the right-hand halves” about the “spectacularly” successful Shell Make Money game: 1984

Anatomy of a Shell winner: Campaign Magazine 27 April 1984 read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.