Shell Star The Game
By John Donovan
In 1979, the company I co-founded, *Don Marketing, created and supplied promotional games that were used to promote petrol sales on the forecourts of all major petrol brands in the UK, including Shell.
In June 1981, we moved into a direct contractual relationship with Shell as a result of a presentation I made at Shell-Mex House in The Strand, the then London HQ of Shell UK Limited.
I put forward a proposal for Shell to launch a legal version of a promotional game called Make Money that Shell had abandoned in the 1960‘s out of concern that it was in breach of UK lottery laws.
The name of my Amazon Kindle book – “John Donovan, Shell’s nightmare” is not an ego-driven title dreamt up by me, but the headline of an article by an award-winning newspaper journalist, Christoph Giesen published across the EU in ten languages.
A broadsheet German daily newspaper, Süddeutsche Zeitung published a major article about me on 20 March 2012 under the headline “Konzernfeind No. 1.”
The article by Christoph Giesen told the story of my epic feud with the oil giant Royal Dutch Shell, a former client of the multinational company I co-founded, Don Marketing.
Some Don Marketing Games from the 1980s
COPY OF INFORMATION PUBLISHED ON Don-Marketing.com and “Images File” webpage (with more images added in 2020)
An article published by Prospect Magazine in February 2007 authored by Derek Brower, senior correspondent of Petroleum Economist, provides an overall background to the disputes between Royal Dutch Shell and Alfred Donovan and his son, John.
Picture of John Chambers and John DonovanJohn Donovan (right) and John Chambers at Don Marketing Hornchurch offices in 1984 For more photos see Don Marketing Photo File donmarketingphotofile.html
Don Marketing was founded by Alfred Donovan, Bob Donovan, John Donovan and their fondly remembered friend and business partner, chartered accountant, Don Redhead (deceased). Alfred, Bob and John are all retired from commercial activity. John Chambers was managing director during the most successful years of Don Marketing which, following a series of court actions with Shell, ceased trading some years ago.
A small sampling of the thousands of retailers and major global brands that were all clients of the worlds No1 Promotional Games company, Don Marketing.
Whitbread Scoop the Pools promotion.
Don Marketing co-founder John Donovan photographed in October 2020 with a Whitbread “SCOOP THE POOLS” poster.
Nabisco Shredded Wheat Space Invaders Promotion.
Approx size: 22 x 30 cm portrait.
Don Marketing co-founder John Donovan photographed in October 2020 with a Nabisco Shredded Wheat Space Invaders poster.
Two decades before co-founding Don Marketing, John Donovan was in the petrol retailing business with his father Alfred Donovan operating a chain of petrol stations and garages in East London and Essex. Their main garage, known initially as East & Donovan and later as A & J Donovan, held Standard-Triumph and Leyland light commercial franchises.
In 1967, Alfred and John Donovan founded Jackpot Promotions, which launched a Freeline Football petrol sales promotion at garages throughout the UK, including Fina, Cleveland, Amoco and independent petrol stations. The computer-printed football coupons – examples below – were printed by Thomas De La Rue. Each contained a different pre-paid entry on Zetters Pools.
Freeline Football used Australian football teams in the summer season.
In 1979, Alfred and John co-founded Don Marketing with Bob Donovan and Don Redhead and launched a modified Freeline Football promotion on “no purchase necessary” basis.
DON MARKETING PROMOTIONAL GAMES FROM 1979 ONWARDS.
(Left to right) Roger Sotherton (Managing Director), John Donovan (Chairman) and Ken Brown (Operations Director).
Some Don Marketing staff including Steven Donovan and Lisa, smiling.
DON MARKETING OCCUPIED THE ENTIRE TOP FLOOR OF CRITERION HOUSE IN CHELMSFORD.
The Game pieces displayed below are not actual size.
GAMES FOR SHELL
SHELL MAKE MONEY GAME 1984 FOR SHELL UK
Don Marketing supplied the Make Money game on an international basis for Shell, including Shell Singapore – poster immediately below.
Fast flowing Don: Marketing Magazine 16 February 1984
Shell Make Money full page advert: Daily Express 21 February 1984
Shell Make Money full page advert: Evening Standard 21 February 1984
Shell is back making money: Incentive Marketing and Sales Promotion March 1984
Anatomy of a Shell winner: Campaign Magazine 27 April 1984
The “Every Card Can Win Shell Star Trek scratch card game was invented for Shell by promotional games wizard John Donovan (photo left from a magazine article published at that time).
Donovan was a co-founder of the promotional games company Don Marketing which was responsible for creating a host of innovative forecourt games for Shell on an international basis including Shell Make Money, Shell Mastermind (linked to the BBC), Shell Make Merry (linked to Harrods) Shell Bruce’s Lucky Deal (linked to Bruce Forsyth) and Star Trek the Game linked to the original Star Trek TV series and the follow-up Star Trek: The Next Generation. Each promotion had a budget of around £4.5 million. Don Marketing games for Shell ran in several countries around the globe.