The Shell Mastermind promotion was launched Monday 2rd July 1984
Large Shell Mastermind forecourt poster. Approx size: 35 x 45 cm portrait.
(John Donovan with Shell Mastermind poster, October 2020)
Front cover of Marketing Magazine published 6 September 1984
SCREENSHOTS FROM BBC TV MONEY PROGRAMME ON BBC TV (presented by Brian Widelake and Valerie Singleton). PACKAGE FOCUSSED MAINLY ON SHELL MASTERMIND. THE BBC FILMED DON MARKETING’S SUPERVISION OF THE PRINTING OF THE SHELL MASTERMIND GAME IN NORTH WALES.
SCREENSHOT OF JOHN CHAMBERS FILMED INTERVIEW ON “THE MONEY PROGRAMME” WHEN THE SHELL MASTERMIND GAME WAS STILL IN PROGRESS AND MORE MASTERMIND GAME PIECES WERE BEING PRINTED.
TWO SCREENSHOTS SHOWING SHELL MASTERMIND GAME PIECES BEING PRINTED BY DOBSON & CROWTHER PRINTERS IN NORTH WALES
DON MARKETING CO-FOUNDER DON REDHEAD, FILMED SEEDING THE MAJOR PRIZES DURING THE SHELL MASTERMIND PRINT RUN OF 96 MILLION GAME PIECES
KEN BROWN CARRYING OUT PRIZE VERIFICATION OF SHELL MASTERMIND MAJOR PRIZE CLAIMS
SCREENSHOTS OF DON MARKETING MANAGEMENT TRAINEE SWEN OLSEN FILMED OPERATING A VIDEO VERIFICATION CAMERA DURING THE MAJOR PRIZE VERIFICATION PROCESS OF THE SHELL MASTERMIND GAME
MAGNIFYING DEVICE BEING USED ON A SHELL MASTERMIND GAME PIECE CLAIM FOR A £500 PRIZE
SCREENSHOT OF FINAL INTERVIEW SEGMENT WITH JOHN CHAMBERS ON “THE MONEY PROGRAMME”
SCREENSHOT- CLOSING MAIN CREDITS FROM “THE MONEY PROGRAMME”
Shell Press Release for Shell Mastermind Promotion July 1984, plus FULL RULES and Game Piece (Promotion launched Monday 2rd July 1984)
EXTRACT FROM PRESS RELEASE:
John Smeddle, Sales Manager, Shell UK Oil said: “The success of Make Money, which we launched in February, is now a matter of record. It increased our trade and helped to change the petrol market from one concentrating almost exclusively on price to one where we could create interest and excitement for the motorist buying petrol at a fair price.