The actions of an ambitious, unethical young Shell executive, intent on ruthlessly exploiting his position at Shell for personal gain, poisoned the previously excellent relationship we had enjoyed with the oil giant. Unfortunately, Shell senior management gave their full backing to the relevant unscrupulous executive: a decision they must regret as it has since cost the Group billions of dollars.
In 1992, in our capacity as directors of Don Marketing, a colleague and I presented in strictest confidence, a series of sales promotion ideas to a new Shell UK National Promotions Manager.
As many years have past, I have only used within this book the initials – AJL – of the relevant individuals’ name. I cannot do the same for items already published i.e. linked documents, media articles, correspondence and electronic communications.
After giving us a very positive response to our proposals, including encouraging email messages, AJL secretly funnelled our ideas to a promotions agency with whom he had a special relationship.