CHAPTER 10: Domain name battle with Shell

In a spectacular blunder, Shell neglected to register the top-level domain name for the newly merged company Royal Dutch Shell Plc. Shell lawyers discovered, no doubt to their shock and horror, that their most enduring critic had beaten them to the registration of royaldutchshellplc.com. Shell issued proceedings via the World Intellectual Property Organisation (WIPO) as reported by the Wall Street Journal (above) but in a spectacular public humiliation, Shell lost the case.

In 2004, a huge scandal engulfed the Royal Dutch Shell Group after it fraudulently over-stated its claimed oil and gas reserves – the most important factor in determining the value of an oil company.

As a direct consequence, the Anglo-Dutch arms of the Royal Dutch Shell Group – Shell Transport and Trading Company Plc and Royal Dutch Petroleum Company, were forced to merge into a single new company: Royal Dutch Shell Plc.

However, in a spectacular blunder, Shell neglected to register what was the top-level domain name for the new company. Shell lawyers discovered, no doubt to their consternation and horror, that their most enduring critic had beaten them to the registration of royaldutchshellplc.com. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com