Shell Bruce’s Lucky Deal

Don Marketing Promotional Posters Online Archive

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A small sampling of the thousands of retailers and major global brands that were all clients of the worlds No1 Promotional Games company, Don Marketing.

Whitbread Scoop the Pools promotion.

Approx size: 21 x 30 cm portrait 

Don Marketing co-founder John Donovan photographed in October 2020 with a Whitbread “SCOOP THE POOLS” poster.

Nabisco Shredded Wheat Space Invaders Promotion.

Approx size: 22 x 30 cm portrait.

Don Marketing co-founder John Donovan photographed in October 2020 with a Nabisco Shredded Wheat Space Invaders poster. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

TV SCREENSHOTS RELATING TO DON MARKETING

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ALL OF THE SCREENSHOTS BELOW ARE TAKEN FROM THIS COMPILATION OF TV EXTRACTS ON YOUTUBE.COM

Compilation of Don Marketing promotional games from the 1980s, including Shell forecourt games – Introduced by John Donovan, the Chairman of Don Marketing, the world’s leading promotional games company. Don was co-founded by John Donovan, Bob Donovan, Alfred Donovan (deceased) and Chartered Accountant/Mathematician Donald J Redhead (also deceased). The picture quality is poor being over 35 years old.

JOHN DONOVAN PRESENTING A VIDEO COMPILATION IN 1985, WITH SHELL SINGAPORE MAKE MONEY POSTERS ON DISPLAY BEHIND HIM

JOHN DONOVAN HOLDING THE SAME SHELL SINGAPORE POSTERS ALOFT 35 YEARS LATER

SHELL MAKE MONEY GAME PIECE FEATURED IN A SHELL TV COMMERCIAL

THE CONTENT OF TWO SHELL MAKE MONEY ENVELOPES SHOWN IN THE SAME TV COMMERCIAL

VIDEO CLIPS FROM THE MICHAEL ASPEL SHOW ON LONDON WEEKEND TELEVISION featuring Michael Aspel, Danny Baker and Paula Yates.

INTERVIEW ON MICHAEL ASPEL SHOW WITH KEN DANSON, RETAIL SALES DEVELOPMENT MANAGER AT SHELL UK FOR ALL OF THE DON MARKETING GAMES FOR SHELL IN THE MID-EIGHTIES

DON MARKETING DIRECTOR KEN BROWN INTERVIEWED ON THE MICHAEL ASPEL SHOW WHILE OPENING SHELL MAKE MONEY MAJOR PRIZE CLAIMS UNDER VIDEO SURVEILLANCE IN ONE OF TWO DON MARKETING VIDEO STUDIOS 

USING A MAGNIFYING DEVICE WHEN NEEDED

THIS SCREENSHOT SHOWING HOW ONE CLAIMANT HAD CRUDELY TRIED TO CREATE A WINNING MATCH-UP USING GLUE AND PARTS OF ANOTHER GAME PIECE

read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Don Marketing Roll Call of Promotional Games

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Two decades before co-founding Don Marketing, John Donovan was in the petrol retailing business with his father Alfred Donovan operating a chain of petrol stations and garages in East London and Essex. Their main garage, known initially as East & Donovan and later as A & J Donovan, held  Standard-Triumph and Leyland light commercial franchises.

In 1967, Alfred and John Donovan founded Jackpot Promotions, which launched a Freeline Football petrol sales promotion at garages throughout the UK, including Fina, Cleveland, Amoco and independent petrol stations. The computer-printed football coupons – examples below – were printed by Thomas De La Rue. Each contained a different pre-paid entry on Zetters Pools.  

Freeline Football used Australian football teams in the summer season. 

In 1979, Alfred and John co-founded Don Marketing with Bob Donovan and Don Redhead and launched a modified Freeline Football promotion on “no purchase necessary” basis.

DON MARKETING PROMOTIONAL GAMES FROM 1979 ONWARDS.

(Left to right) Roger Sotherton (Managing Director), John Donovan (Chairman) and Ken Brown (Operations Director).

Some Don Marketing staff including Steven Donovan and Lisa, smiling.

DON MARKETING OCCUPIED THE ENTIRE TOP FLOOR OF CRITERION HOUSE IN CHELMSFORD. 

The Game pieces displayed below are not actual size.

GAMES FOR SHELL

SHELL MAKE MONEY GAME 1984 FOR SHELL UK

Don Marketing supplied the Make Money game on an international basis for Shell, including Shell Singapore – poster immediately below.

RELATED LINKS

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984

Shell Make Money full page advert: Evening Standard 21 February 1984

Shell is back making money: Incentive Marketing and Sales Promotion March 1984

London Evening Standard article “the old lady with the right-hand halves” about the “spectacularly” successful Shell Make Money game: 1984

Anatomy of a Shell winner: Campaign Magazine 27 April 1984 read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell Bruce’s Lucky Deal Promotional Game created and supplied by Don Marketing

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Shell Bruce’s Lucky Deal Promotional Game created and supplied by Don Marketing. Several million sealed packs of Carta Mundi Shell-branded quality playing cards were given away as prizes in the promotion on Shell forecourts in the UK and overseas, together with cash and holiday prizes.

Screenshot from YouTube.com video feature below entitled “Shell Promotional Games: Introduced by John Donovan”. The video contains TV features about several Don Marketing promotional games for Shell including Bruce’s Lucky Deal. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com