Don Marketing

Introduction

by John
November 14, 2018December 30, 2023

John Donovan, a co-founder of promotional games company Don Marketing: Photo taken in 2015.

By John Donovan

In 1979, the company I co-founded, *Don Marketing, created and supplied promotional games that were used to promote petrol sales on the forecourts of all major petrol brands in the UK, including Shell.

In June 1981, we moved into a direct contractual relationship with Shell as a result of a presentation I made at Shell-Mex House in The Strand, the then London HQ of Shell UK Limited.

I put forward a proposal for Shell to launch a legal version of a promotional game called Make Money that Shell had abandoned in the 1960‘s out of concern that it was in breach of UK lottery laws. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

CHAPTER 1: John Donovan, Shell’s nightmare

by John
November 14, 2018November 21, 2023

The name of my Amazon Kindle book – “John Donovan, Shell’s nightmare” is not an ego-driven title dreamt up by me, but the headline of an article by an award-winning newspaper journalist, Christoph Giesen published across the EU in ten languages.

A broadsheet German daily newspaper, Süddeutsche Zeitung published a major article about me on 20 March 2012 under the headline “Konzernfeind No. 1.”

The article by Christoph Giesen told the story of my epic feud with the oil giant Royal Dutch Shell, a former client of the multinational company I co-founded, Don Marketing. read more

CHAPTER 2: An unscrupulous Shell executive

by John
November 14, 2018September 21, 2021

The actions of an ambitious, unethical young Shell executive, intent on ruthlessly exploiting his position at Shell for personal gain, poisoned the previously excellent relationship we had enjoyed with the oil giant. Unfortunately, Shell senior management gave their full backing to the relevant unscrupulous executive: a decision they must regret as it has since cost the Group billions of dollars.

In 1992, in our capacity as directors of Don Marketing, a colleague and I presented in strictest confidence, a series of sales promotion ideas to a new Shell UK National Promotions Manager. read more

CHAPTER 7: A biased High Court Judge who resigned in controversial circumstances

by John
October 31, 2018September 21, 2021

Regretfully, it became evident that the controversial Judge, the late Mr Justice Laddie (above) appointed to hear the case was not impartial. He strongly objected to our “high-profile campaign” against Shell and failed to disclose his connections with Shell.

Before the trial began Mr Justice Laddie notified my solicitors that he was a participant in the Shell SMART multi retail partner loyalty card scheme. The promotional concept that happened to be the subject of the litigation. I advised that this was not a problem. It was the only Shell connection that he declared. read more

Selection of webpage header images from RoyalDutchShellPlc.com

by John
January 18, 2018June 23, 2022

Selection of related webpage header images from our sister Shell focussed websites, also operated by John Donovan

The webpage header images below provide some further indication of Shell’s past and current activities and its long-term feud with John Donovan, the founder of this and many other Shell-related websites.

As previously stated, Shell did take action several years ago in regard to the alleged wrongful use of trademarks and domain names (including royaldutchshellplc.com and royaldutchshellgroup.com) but lost the case.

Contact john@shellnews.net for more information.

Mirror Image of archival information relating to the Don Marketing / Shell litigation dating back over two decades

by John
October 12, 2017November 2, 2020

Mirror Image from this webpage

RICHARD WISEMAN, RETIRED ROYAL DUTCH SHELL PLC CHIEF ETHICS AND COMPLIANCE OFFICER. FORMERLY LEGAL DIRECTOR OF SHELL UK LIMITED. MR WISEMAN DEALT WITH THE JOHN DONOVAN/ DON MARKETING vs. SHELL LITIGATION ON BEHALF OF SHELL.

THREATS AND INTIMIDATION BY SHELL DURING PERIOD WISEMAN IN CHARGE OF SHELL UK DEFENCE

A threatening letter from Shell U.K. Managing Director, David Varney (Copied to David Pirret – now a Vice President of Shell International Limited: 21 October 1994

Letter from Shell solicitors DJ Freeman (AKA Kendall Freeman) challenging John Donovan to substantiate allegations about “Shell UK and its lawyers” having “bombarded my company and my family with threats over the years (verbally and in writing.” : 21 May 1998

Response letter from John Donovan substantiating the threats made by Shell and its employees/agents up to May 1998: 25 May 1998

Mark Moody-Stuart, Chairman and Managing Director, The “Shell” Transport and Trading Company, p.l.c. issues threat on behalf of Shell UK Ltd: 9 April 1998

1ST EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

Flawed Shell Make Money Game

Mackrell Turner letter to Royds solicitors acting for John Donovan/Don Marketing: 18 May 1994

2ND EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

Shell Funding Deed signed by Shell managing director David Varney (now Sir David Varney): 6 July 1995

3RD EXAMPLE OF SHELL INTENT TO PREVENT EMBARRASSING INFORMATION FROM REACHING SHAREHOLDERS

High-level April 1998 correspondence with Shell involving Richard Wiseman (see letter from Jyoti Munsiff – 6 April 1998

Letter from John Donovan to Shell Chairman Mark Moody-Stuart:1 April 1998

Reply letter on behalf of Moody-Stuart from Jyoti Munsiff, Company Secretary, Shell Transport and Trading Company plc: 6 April 1998

Reply letter from Mark Moody-Stuart, Chairman and Managing Director, Shell Transport & Trading Co Plc: 6 April 1998

Reply letter from John Donovan to Mark Moody-Stuart: 14 April 1998

“Yet you are not prepared for the same information to be supplied, even on a confidential basis, to the people who actually own the company – your shareholders. Your decision to keep company members in the dark speaks absolute volumes. So much for the core principle of “openness”. When it comes to the crunch, covering-up a catalogue of misdeeds by Shell managers, despite incontrovertible evidence of flagrant breaches of the principles of honesty and integrity, apparently takes priority.”

Link to “Unloveable Shell, the goddess of oil” Guardian article mentioned in the correspondence (takes time to load but well worth the wait)

Extract from response letter sent to The Guardian by Mark Moody-Stuart

UNDERCOVER ACTIVITY AGAINST THE DONOVAN’S IN THE PERIOD WISEMAN IN CHARGE OF DEFENCE CASE

A number of sinister characters suddenly came on the scene in a short period of time, including an American gentleman who arrived from overseas and tracked down and interviewed our key witnesses, falsely claiming to be a journalist for The European newspaper. Another undercover agent under the name of Christopher Phillips had been caught red-handed illegally opening private mail at our offices. The homes of our solicitor, a key witness and our own home were all burglarised in the run up to the Smart Trial and related documents examined. Shell denied any association with the burglaries and the intimidation of our witnesses.

Copies of a selection of relevant self-explanatory correspondence published below.

Letter to John Donovan from Shell solicitors, DJ Freeman: 16 June 1998

John Donovan letter to Richard Wiseman: 23 June 1998

Richard Wiseman letter to John Donovan: 24 June 1998

Richard Wiseman letter to John Donovan: 1 July 1998

Letter to John Donovan from Shell solicitors DJ Freeman: 3 July 1998

If, nevertheless, the police wish to obtain any further information from my clients or from anyone involved in enquiries on their behalf, including Mr Phillips, then, as has been said on several previous occasions, the fullest of co-operation will be given.

Letter from Richard Wiseman to John Donovan: 9 July 1998

The activities of Mr Phillips have, of course, been admitted.

John Donovan letter to Office for Supervising of Solicitors: 10 July 1998

Letter to John Donovan from Shell solicitors DJ Freeman: 11 August 1998(confirms internal investigation by Shell)

Letter to John Donovan from Shell solicitors DJ Freeman: 26 October 1998 (Confirms an internal investigation by Shell)

AS A SEPARATE ARTICLE

DEFENDING THE COMPANY’S GOOD NAME AND REPUTATION: Richard Wiseman article in OPDirect Magazine: November 1998

FUEL FOR THOUGHT

DEFENDING THE COMPANY’S GOOD NAME AND REPUTATION

There has recently been some publicity surrounding a writ issued against Shell UK by Mr John Donovan, director of a company called Don Marketing, who claims that his company invented the SMART loyalty programme and that he or his company should be compensated for its use. Shell UK is strongly defending the claim, having carefully investigated and discussed it with Mr Donovan and his solicitors. Mr Donovan has been making a number of unpleasant allegations in public and in the press, and has been handing out leaflets to staff. read more

Don Marketing Website Archival Information

by John
October 12, 2017December 4, 2020

Some Don Marketing Games from the 1980s

COPY OF INFORMATION PUBLISHED ON Don-Marketing.com and “Images File” webpage (with more images added in 2020)

An article published by Prospect Magazine in February 2007 authored by Derek Brower, senior correspondent of Petroleum Economist, provides an overall background to the disputes between Royal Dutch Shell and Alfred Donovan and his son, John.

Rise of the gripe site: How two men and a website humbled one of the oil industry giants

Picture of John Chambers and John Donovan

John Donovan (right) and John Chambers

at Don Marketing Hornchurch offices in 1984

For more photos see Don Marketing Photo File donmarketingphotofile.html

Don Marketing was founded by Alfred Donovan, Bob Donovan, John Donovan and their fondly remembered friend and business partner, chartered accountant, Don Redhead (deceased). Alfred, Bob and John are all retired from commercial activity. John Chambers was managing director during the most successful years of Don Marketing which, following a series of court actions with Shell, ceased trading some years ago. read more

Shell Star Trek Promotion created and supplied by Don Marketing

by John
March 11, 1991December 23, 2020

The “Every Card Can Win Shell Star Trek scratch card game was invented for Shell by promotional games wizard John Donovan (photo left from a magazine article published at that time).

Donovan was a co-founder of the promotional games company Don Marketing which was responsible for creating a host of innovative forecourt games for Shell on an international basis including Shell Make Money, Shell Mastermind (linked to the BBC), Shell Make Merry (linked to Harrods) Shell Bruce’s Lucky Deal (linked to Bruce Forsyth) and Star Trek the Game linked to the original Star Trek TV series and the follow-up Star Trek: The Next Generation. Each promotion had a budget of around £4.5 million. Don Marketing games for Shell ran in several countries around the globe. read more

1984 Shell Make Money Game created and supplied by Don Marketing

by John
February 12, 1984January 1, 2021

Shell has run three versions of the Shell Make Money game in the UK.

THE 1966 VERSION

The first, in 1966 (above), offering cash prizes of up to £100, was created and supplied by Ralph Glendinning of Glendinning Associates, an American marketing consultancy. The game was a huge success but there were grave doubts about the legality. Shell was concerned about the possibility of being prosecuted in the UK for conducting an illegal lottery. Shell was also rightly concerned about the security of the half-note currency.

More information further down this page.

THE 1984 VERSION (THE MAIN SUBJECT OF THIS ARTICLE)

The second version was launched in 1984 (envelope above) offering cash prizes of up to £10,000. It was created and supplied by Don Marketing, a UK promotional games company founded by John Donovan, his family, and Don Redhead, a Chartered Accountant/mathematician. Don Marketing supplied a QC’s opinion to Shell confirming legality. The promotion, known internally as Operation Leo, was a huge success. read more